Why convenience stores do not resort to email marketing if they are economical and simple to use?There is no time or enough money or for that matter enough profit margins for a convenience store owner to go for costly print ads or think of using ads in other forms of media such as TV, Radio etc. But that need not stop you from going for advertising to increase sales. There is email marketing which costs less and very effective to bring back the lost customer base with the help of consumer email list. Newspaper ads may cost you anywhere between a few hundred dollars to tens of thousands which may not suite your business. It is only $10, which cost you for then thousand mails through email marketing.
But email marketing is time consuming. Is it possible to find enough time for this when your store is opened early in the morning till late night for your customers? You also require sometime to spend with your family.
What email marketing needs is only a few minutes of your time and you get back professional designed advertising templates mailed directly to your customers. You need to start like this. You need to collect the list of email IDs. Out of number of ways available, collecting business cards is the most effective way. One way of collecting business cards is to place a box or something of that sort near the cash counter writing on it to drop their business cards to get discounts through mails. And your customers drop their business cards, which contain their e-mail IDs. And you have got the first list of email IDs for your business campaign.
What you need to do next is to sign up for an email marketing account, prepare your first email marketing campaign and forward it to all those on your list. As most email marketing solutions are user-friendly it is easy to sign up.
There are easy-to-use templates provided by email marketing and hence creating your campaign is an easy process. Just type your text in (or copy and paste it), and add your own images, that are all you have to do.
Once you finish your email marketing campaign and forwarded, you can search for your customers who responded to it. Moreover, you can expand your mailing list by adding a ‘forward to friend’ button, which can bring you additional customers.
Be careful when filling in your email marketing templates: Avoid using too much bolding, italics, and capital lettering in the body or in the subject of your email. Also, product images should match with the content you put to support those images. The criteria for Spam filters detection are bolding, italics, capitalization, and an imbalanced image and text ratio. Overusing them may send your mail to the spam/junk box of your customers rather than sending it to the Inbox of your customer.
Your convenience store is sure to increase your customer email base as well as sales through email marketing. Plus this is brought at affordable rate with less wastage of time. It enables your to save money, gives that extra bit of quality time to spend with your family besides making your store stronger than before. Does that not sound sweet?
